Activity Breeds Activity
Three quick steps to draw business to your booth.
1) Invite a friend or better yet two. Keep one in the booth with you. They can help bring people in that are walking past your booth while you are engaged with an attendee. The third person should be visiting the other vendors. Their efforts should be to collect cards of those that would be good for you to meet after the event, invite the ones that should speak to you now to your booth and to fill in should you or the person you are with need to take a break or are involved in a meaningful conversation.
2) Invite your current customers and referral partners to the event. Get a list of other business that are attending. By sending this to your customers that will see that you care about them and they will stop by your booth. A happy client is a great asset to have in your booth at any trade show. Nothing is better than an impromptu testimonial.
3) Social media – Post the event on your LinkedIn or Facebook page. Even if this does not generate any traffic to your booth today it will show that you are supporting the community we all work and play in. That may be just the difference of some one choosing your services over another.
My next two events are the